What is the big deal? Word of mouth advertising has always been the best form of advertising. Social media marketing is an extension and facilitator of that. Customers are telling their friends and acquaintances about the services that you offer. By engaging with them, allowing them to comment, giving them feedback and listening to your customers, you will see an increase in interaction with your brand and, ultimately, sales. What is a social media campaign?
Developing an interesting message and then reaching out to people, while giving them an incentive to 'pass it on' and introduce other people to your business or product. Having engaging content that increases brand loyalty and also increases the chance of people purchasing a product or attending an event. Who is this for?
Astronomotion aims to help the less tech-savvy (and incredibly busy!) business owners who see the need for a public profile but don't have the time or ability to keep up with it. Our target market is the group of baby boomers and older generations who don't need a bunch of marketing terms thrown at them. They need to enhance their professional image without all the fuss. If you have ideas or want your profile to reflect a professional image by delivering content that increases your brand loyalty, then we are the right people for you. It's all about building trust with your audience and pulling them into your conversation which you choose to develop. People inherently trust their friends more than they trust you, but if you can get the recommendation of their friends, you'll pull them in.
How do we build an audience?
Slowly but surely. There is no quick fix when it comes to garnering followers or fans. By following relevant, interesting accounts on Twitter and Facebook, commenting on important posts and getting into the conversation about products or events, your fans will increase. When your account is interesting, people will follow it and seek it out. It will be recommended to others and spread the word about your company.
Do we offer guarantees?
No, because we're marketing to people. It's hard to say what they'll like/not like, or what might happen in the world that will affect behavior. However, we do our best to build online relationships between businesses and their customers while attracting new customers at the same time.
How do we track our success?
There is no one reliable method of seeing ROI (return on investment). There is a critical need, however, for your business to have a social media profile that reflects your brand in the proper way. By using services such as HootSuite and Google Analytics, we analyze what is working and what isn't, and report back to you with suggestions for improvements. We continually modify our behavior online constantly to reflect that professional image that you want to put out there. |
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